These Days The Truth Must Have a Catchy Headline
With the important bits in bold.And the rest itemized:
1. Make it simple.
2. Make it short.
3. Make it quotable.
4. Make it controversial.
5. Meet a need.
But what if, sometimes, what we really need is nuance? What if the truth requires exploration, deliberation, development? How much do we lose without the other hand and the second thought?
I like a good soundbite as much as the next girl.
But sometimes I want the whole meal.
- Carolyn Arends