The other day I noticed a tweet from Christine Caine that read “It is far better to be MARKED by God than to try & MARKET yourself...marketing makes you known...being marked makes you anointed & effective.”
That tweet has been going through my thoughts repeatedly. Since my book came out I have felt the pressure to play the marketing game. I must admit that I have dabbled in this game, even though I felt extremely uncomfortable. I admit that I did receive some degree of publicity and a sense of being “known” while playing the game.
As I look back over the time since my book was published I would have to conclude that the time I spent developing and growing my relationship with Christ rather than my marketing campaign I have seen God sized works. I have witnessed things much greater than I could ever dare to ask or hope for.
I am going to hang that tweet right beside my computer screen and when I am tempted to the play the marketing game I will do an about-face and invest in what holds lasting value-- my relationship with my Lord and Saviour. His marketing plan is always better.
Cj Carleton is the 2008 Canadian Christian Writing Award winner for her first book “What Makes You Unique? Discover the Truth or Believe the lie”. Learn more about Cj by visiting www.cjcarleton.com You can also connect with her on Twitter or Facebook.