Presented at the 2018 West
Coast Writers Weekend
Rev Dr Ed Hird
1. A key to
going from good to great in writing is following your heart and your gut where
it leads you. If your writing doesn’t
grip you, it will not grip anyone else.
One of my and Janice’s passions is for strengthening marriages. My 500+ newspaper articles found on www.edhird.com
(with 760,000 readers) emerged out of my passion for history and biography. Many of these articles have later become
chapters in my books like RestoringHealth: body, mind and spirit. I am
currently doing a biography series for the Light/City Light Magazine covering
BC and southern Alberta. Lean into your passions. What wakes you up in the morning? What really
matters to you? What are you willing to sacrifice for?
2.
Nonfiction has more to do with facts and history. Many readers are women who are looking for a
break from the stress of life. A high
percentage of books are purchased by women as Christmas presents. How might your nonfiction book give people a
break from the stress of life?
3.
Another key to greatness in writing is the
willingness to initially write badly.
Turning off the inner critic for a time. Anything on the page is better than
brilliance in your head. Fight your
clever ways that you procrastinate.
4.
Learn to respect your creative rhythms, your
waves of inspiration. If you are a
morning person, be a morning writer, or vice versa. Surf (write) when the creative waves
hit. You can prepare for the wave, but
you can’t control it. Our co-presenter
the Rev. Jim Wilson, by the way, cut his teeth on surfing. This inspired his
recent amazing novel Generation which
tells a compelling story about California surfers in the 1960s.
5.
Most ‘good’ books stay good rather than great,
because of inadequate editing and inadequate marketing. Are you willing to sacrifice your time,
talent and treasure in order to go for greatness? Writing is an act of Kingdom
stewardship. I have been privileged to serve twice on the faculty for the TWG
Write! Canada conference, teaching on marketing books. Rob Eager’s material is an excellent resource
in the marketing area.
6.
Marketing cannot just be added after the book is
written. It needs to be built into the
very DNA of the book. The back cover
must not be boring or self-centered. Good
marketing gives the potential reader a reason to care. Readers in the internet age are suffering from
information overload. Communicate
clearly about how your book will benefit your readers’ lives.
7.
What is your marketing ‘elevator speech’? Every book needs a hook. What is your hook? Build the hook into the text of your book, as
well as your back cover. Try completing
this ‘hook’ sentence about your book:
What if I told you that….?
8.
Learn how to maximize Amazon which is where most
people buy books nowadays. Offer both eBooks and paperback. Experiment with targeted Amazon paid ads,
focusing on age, education, geography, interests. Rob Eager says that Amazon ads are more
effective than Facebook ads. Experiment with both. To increase Amazon visibility, aim to have at
least thirty people write brief Amazon.com book reviews. You cannot pay them, but you can ask them. Sometimes they are more likely to do a book
review for you, if you have already done one for them. Think of the golden rule: “Do unto others as
you would have them do for you.” I have 36 Amazon book reviews of my Restoring
Health book. Later usually means never in terms of book sales. Strengthen the closing of your sale (pulling
in the net) by offering on amazon and other contexts a time-limited $3.00
savings.
9.
A key to great editing is developing a thick
skin so that you can hear editing suggestions.
Defensiveness and stonewalling keep your book in the childish stage
rather than childlike excellence. CS
Lewis, GK Chesterton, and JRR Tolkien had a wonderful childlikeness in their
writing. 1 Corinthians 13:11 “When I was
a child, I talked like a child, I thought like a child, I reasoned like a
child. When I became a man, I put the ways of childhood behind me.” Mark
10:14-15 “Truly I tell you, anyone who will not receive the kingdom of God like
a little child will never enter it.” How
childlike and playful are you in your books?
As they say in Family Systems Theory, when everything is serious, urgent
and important, something is out of whack.
10.
Paying for a professional editor is worth every
dollar. The Word Guild can help you
connect with a good editor. On the
recommendation of the Word Guild co-founder NJ Lindquist, we used Audrey
Dorsch. If you can’t afford a paid
editor, draw on the wisdom of other authors.
11.
Canadian writers who are Christians face many
challenges in the current market a) the dominance of the American market with
most publishers being in the USA b) the collapse of many book stores in the
internet age c) finding your tribe d) building your platform. Your tribe are those who share your passions
and interests particularly in your book themes.
Search for where they hang out on the internet and other face to face
settings. Your platform consists of
those who you have regular access to through social and traditional media like
newspapers, radio and TV. To connect
with your tribe and build your platform, offer a free eBook to those who sign
up to your blog email. I have 27,000+
social media followers.
12.
Being part of a writer’s organization, like the
Word Guild, helps keep you motivated. When
I won a Word Guild award for the book Battlefor the Soul of Canada, it helped opened many doors for newspaper, radio
and TV articles and interviews. It is
very easy when isolated to give in to writers’ discouragement. Sometimes we become too close to our writing
and need to walk away until we can become a more objective reader of our own
writing.
13.
Establishing your credibility in the eyes of the
potential reader is key. Rev. Jim Wilson
our copresenter is an example of how to do this. I encourage you to watch Jim’s ‘Writing
Weekend’ videos which are posted online on Facebook and Youtube. What has Jim
communicated in the videos that lead you to believe that he knows what he is
talking about? What might you ‘humbly’
and ‘confidently’ say about yourself?
14.
The book cover, the book title, and the back
page are essential for motivating people to try out your book. How have you developed some of your book
covers and book titles? Bill Glasgow of
Wm. Glasgow Design in Abbotsford has done the book cover and layout for my last
three books. Many book stores told me that the professionalism of the book
cover and layout was why they accepted my book on consignment. Most back covers do not grab you with a
compelling hook.
15.
Conference speaking where you can
promote your books from the podium is a major key to selling your books,
directing people to a book table at the back that you and/or friends man. Bring a bowl and put a number of five-dollar
bills in the bowl to help with change.
Make up an attractive mini-poster with your book prices to put in a
picture frame. Offering to personally sign your book can help improve
sales. If you struggle with public
speaking (the greatest fear on earth), consider attending Toastmasters and
reading library books on public speaking.
16.
Pray and soaking in God’s Word is key in writing
books in Jesus’ name. Amen.